Blake Grigsby

Creative Director & Content Strategist

As a creative strategist and content leader with 10+ years of experience, I turn bold ideas into scroll-stopping content across digital, social, and real-world platforms.

I specialize in content & creative strategy, systems, leadership, and ideation that connects big ambition to measurable results.

Whether it’s leading the ideation department for MrBeast, helping grow a dog rescue creator to 5M+ followers, doing branded work for Breyers & TNT, or designing immersive game nights where you might not escape alive, my goal is always the same: think differently, and deliver results.

1B+ Views Generated

Click for my work in content.

Or maybe experiential.

Special Skills & Expertise

Right Brain 🤝 Left Brain

  • I thread bold, ambitious, insight-driven ideas with cultural relevance and business impact. Be it for brands, businesses, or individuals, I turn vision into optimized campaigns that are as actionable as they are memorable.

    I’ve led and mentored creative teams grounded in collaboration, curiosity, and high standards. From defining vision to building systems and feedback loops, I create environments where great ideas thrive and execution stays sharp, always balancing data-inspired decisions with respect for the creative spark.

  • Whether it’s an always-on content engine or a limited-run campaign, I specialize in building the foundation for creative excellence. From short-form scroll-stoppers to long-form, high-retention storytelling, I develop strategies that align with business goals, platform behavior, and audience intent, supported by clear content pillars that blend purpose with performance.

    To execute, I build scalable systems that fuel creativity without chaos. From workflow design and role clarity to KPI-driven ideation, I create structures that support both innovation and output. My approach blends platform-native thinking (YouTube, TikTok, Instagram, Facebook) with breakthrough creative and packaging, playing the algorithm game without losing sight of the person on the other side. Narrative-led, data-inspired, audience-aware.

  • I’ve helped shape personal brands with clarity, character, and consistency, defining voice, tone, story, and strategy in ways that resonate and scale. My focus has been on individuals and creator-led identities, where authenticity is everything and positioning must evolve with the person. While most of my experience is rooted in personal brand development, I’m excited to expand that same storytelling-driven, insight-led approach to brand work at larger scales.

  • Great ideas can be engineered, but they shouldn’t feel like they were. I use a mix of ideation strategy, audience insight, and cultural context to spark ownable, high-impact concepts, and I build flexible frameworks to unlock them again and again. Whether I’m leading a brainstorm or diving in solo, I ask sharp questions to find the right idea, for the right audience, at the right moment.

    Over years of creative development, I’ve built a toolkit that blends structured systems with adaptive thinking, repeatable enough to scale, but flexible enough to meet any moment. The process is designed to support creativity, not restrict it, because the best ideas come when curiosity leads, and the structure knows when to get out of the way.

  • I’m drawn to stories that unfold across touch points, be it digital, physical, or somewhere in between. From campaign ecosystems to immersive activations, I use world building to add depth, texture, and context, and I use story to anchor with purpose and forward momentum.

    These are the invisible details that make things pop, the choices that capture attention, invite engagement, and make the experience linger long after it ends. When done right, world building doesn’t just decorate a concept, it makes it unforgettable.

  • I design immersive, in-person experiences, from pop-ups to surprise theatrical events, that connect with people in the real world. I don’t just aim for metrics. I design for memory with the goal to spark delight and give people something worth talking about.

Clients & Teams

Look, I didn’t want to include the logos. But it’s the law. Here are a few brands and teams I’ve been lucky to work with.

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ABOUT
ME

Hi! I’m Blake, a creative strategist and content leader with 10+ years of experience turning bold ideas into breakthrough content across digital, social, and real-world platforms. I got my start as a professional magician at age 10, and by high school, I was already producing video at a professional level. Between high school and college, I built a personal brand from the ground up, earning 800K+ YouTube subscribers and national media attention, Good Morning America once dubbed me the “positive prankster”, by blending storytelling, surprise, and heart.

Today, I specialize in content strategy and systems, team leadership, and creative ideation that connects big ambition to measurable results. From viral videos to immersive experiences that get people talking, I bring a balance of strategy and spontaneity to everything I take on. I thrive in fast-paced, collaborative environments, leading teams, designing workflows, and building standout, noise breaking creative with structure behind it. I’m driven by curiosity, energized by collaboration, and always looking to make work that connects, surprises, and leaves a mark.

Well, you scrolled this far. Might as well say hi. 😊

blakeg@thatsalmostfunny.com