TNT x Snatched Beauty - Producer/Strategist
First Media | 2019
Branded Content | Long-Form Video Strategy | TNT x Blossom Partnership
As part of First Media’s branded content team, I served as producer and content strategist on Snatched Beauty, a talking head beauty and nails show created in partnership with TNT to promote their new series Claws. The content was built for organic reach on Blossom’s Facebook (60M+ followers) as well as paid distribution across social.
I supported the project from creative development through execution, collaborating with the director to shape the narrative and offer retention-focused strategic notes to keep the pacing tight and aligned with platform expectations. On set, I acted as the liaison between the brand reps and the creative team, ensuring brand integrity while maintaining the bold, playful tone Blossom is known for.
My Role
Contributed to concept, casting, and ideation for a branded, platform-native beauty series
Worked alongside the director to guide strategy for retention and engagement
Acted as on-set brand liaison, translating feedback, maintaining tone, and resolving creative challenges in real time
Supported alignment between TNT’s brand objectives and Blossom’s audience expectations
Impact
🧪 Delivered an integrated content piece that performed organically and through paid amplification
🌸 Maintained audience trust by balancing sponsored content with Blossom’s visual and narrative identity
🤝 Strengthened agency-client collaboration through clear communication and agile production leadership