Top Down Challenge - Showrunner
First Media | 2018 - 2019
Original Competition Series Development | Creative Direction | Streaming Original Series
What happens when you give everyday people just one shot, literally, to watch a wildly viral recipe video, and then ask them to recreate it from memory?
That’s the premise of Top Down Challenge, a high-energy competition series that brought the internet’s most shareable food hacks to life, and chaos. Inspired by the viral, top-down hands-only recipe videos from mega food pages on Facebook, this series flipped the script by testing real people’s ability to remember and recreate those visual recipes under pressure.
I served as showrunner and lead producer, developing the creative format and building a streamlined production system that allowed us to shoot 3+ episodes per day, delivering a total of 40+ episodes for YouTube and OTT distribution.
My Role
Developed and refined the show format from concept to execution
Directed gameplay, casting, visual design, and tone to align with the brand’s voice and content culture
Built production workflows to support high-volume output on a lean crew
Oversaw episode planning, creative direction, and post-production pipeline
Impact
🍰 Produced 40+ episodes of original food competition content with scalable, efficient production systems
📺 Aired on YouTube and later picked up for long-form OTT programming on So Yummy TV (40M+ homes)
🎬 Achieved a sustainable 3+ episodes per day production pace—without compromising quality or energy
📈 Extended the life of a popular content trend into a repeatable, personality-driven format built for binge-watching