Bryers x Kids Give The Scoop - Producer/Strategist
First Media | 2019
Original Long-Form Series | Multi-Platform Launch | So Yummy Branded Content
With First Media as the agency, I served as producer and strategist on Kids GiveThe Scoop, an original long-form video series for So Yummy, one of the most-followed food brands in the world. The concept: kids design the perfect ice cream treat from their wildest imagination, and a professional chef brings that drawing with them to life!
This multi-day shoot had a lot of moving parts. I supported creative development and ideation, worked alongside the director to shape the story in real time, and provided retention-based strategic notes to align with platform best practices. I also captured valuable confessional soundbites on set, helped guide talent, and solved creative challenges to ensure the narrative stayed strong from shoot through post.
My Role
Co-led creative development and storyboarding for a multi-platform original series
Collaborated with the director to guide pacing, structure, and soundbite strategy for retention
Acted as on-set support for talent and production to maintain creative flow and solve in-the-moment challenges
Ensured alignment with So Yummy’s tone and platform-native storytelling style across YouTube, Instagram, and Facebook
Impact
🎂 Helped execute a large-scale original branded series tied to a million-dollar brand deal
📺 Supported a multi-platform launch across So Yummy’s channels:
8M+ YouTube subscribers
6M+ Instagram followers
20M+ Facebook fans
🎬 Ensured a successful production pipeline through post-production, contributing to a standout branded experience that delivered for both the client and the audience